The French Report
- VCCA NSW
- Jun 30
- 1 min read
"On the 31st of October 1923 two Canadian Ford Motor Co. officials arrived on Australian shores aboard the steam ship R.M.S. Niagara.
The officials were Hubert French and Melvin Brooks.
The purpose of their visit was to undertake a thorough survey of the Ford distribution and dealership network in all the mainland States and Tasmania.
The survey took over five months of extensive travel, much of it driving Model T Ford cars.
The following document is what has become known as, “ The French Report.”
It is this report that was the catalyst for Ford Motor Co. of Canada taking charge of operations in Australia."
To read the full report, click on the below file to download.
Thanks to Bob Trevan for supplying a copy of the report.
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